The Fodder Offering

Description
  • The EAL fodder offering is an important bid to disrupt both the meat and dairy value chains.
  • EAL has invested in developing its own total mixed rations, TMR for its meat and dairy offering. Allowing it to control product quality and go to market strategy.
  • EAL has partnered with First Choice Feeds, one of the leading livestock feed producers and specialists in developing TMR to drive the initiative.
  • Through the meat and dairy offerings pilots, EAL will be able to demonstrate both improvement in quality, quantity and consistency to the off take market.
  • EAL will find a ready market for the feed through its partnership with small holder farmers and pastoralists on dairy and meat offerings on its platform.
  • The fodder will be an intermediary offer that will be developed as a driver for the meat and dairy value chain
Business Model
  • EAL will source dry matter components of the feed through partnerships with large scale producers through forward offtake contracts that locks prices and ensures consistent supply.
  • EAL will develop a TMR for both the dairy and meat line, which will increase productivity and yield quality in both its meat and dairy products.
  • EAL will be ale to charge a premium on its dairy and meat offerings to earn revenue.
  • EAL intends to go to market on their own signature TMR across Kenya, Tanzania and Uganda capturing an increasing demand projected at 9.6 Million MT by end of 2020 (Kilimo Trust, 2019).
  • Distribution channels include B2B, online market offering, and retail outlets in major towns in Kenya Uganda and Tanzania.

Investment Opportunities

(in The fodder Offering Components)


Low Production And Productivity.

Trading invest is structured around the need for quality feeds that translate to the highest volume and quality products for EAL livestock offerings. The fodder will be bought and directly sold to farmers in the established pilot units, at a mark-up.

Fodder will be purchased and provided to farmers on credit. EAL will make a commission on providing quality feed to the aggregated farmers. EAL will require an initial investment of USD 250,000 to sign of forward contract with fodder suppliers.

Cultivation Investment Opportunity
  • EAL will be leasing land for the cultivation of fodder that will be sold to farmers partner and aggregate farmers in both the dairy and meat offerings.
  • EAL will also use the farm as a pilot, to demonstrate right feed mixes,(optimal TMR) increase lactation in dairy and meat yield in beef, goat and sheep
  • The total investment required USD 100,000
  • Endless Africa will off take the produce thus ensuring a market for the produce is always available
EAL Signature Total Mix Ration Investment Opportunity
  • Optimized feed ration investment opportunity is structured around the need for quality feeds that translate to the highest volume and quality products from the animals.
  • EAL will partner with First Choice feeds in developing an optimized signature TMR as an offering in to the market.
  • The optimal TMR will increase productivity both in the dairy and meat offerings
  • EAL will require an initial investment of USD 200,000 to renovate the existing infrastructure at First Choice Feeds
Equipment Investment Opportunity
  • EAL will lease and or buy equipment for fodder harvesting, processing and packaging.
  • Investment in equipment will also go into feed mixing equipment needed to create total mix rations for the dairy and meat offerings
  • The feed will be offered into the market through dairy and meat offerings as anchor products for demonstrating the optimized feed mix.
  • The total investment required is USD 200,000
  • Endless Africa will offtake the produce thus ensuring a market for the produce is always available